Losing heavily from the first film 'Lift Kodla' producer CMR Shanker Reddy has recovered from 'Addhuri'. He approved the term 'we should earn from where we lost'. For 'Lift Kodla' the budget was fixed at Rs.1.60 crores. It was Jaggesh starring film - a minimum guarantee hero of Kannada cinema. The budget went up to Rs.3 crore plus. It was a complete wash out for me - CMR Shanker Reddy says at the get together of 'Addhuri' 50 days. This film recovered my losses said Reddy. In the first week the collection was Rs.3.5 crores in the subsequent weeks it showed improvement.
When director Arjun again and again stated that the film was supported by Keerthi Swamy and Baasha in the distribution - he took the mike and said raising money for the film making finally comes to main producer he stated. When the film succeeds it is ok. Otherwise the properties of me will be at risk pointed Reddy.
Keerthi Swamy has been a long time family friend and his timely support has come to help. I had financial problems after some point of time stated Reddy.
Director Arjun is in confusion stated Reddy at one point of time at the media meet. He is busy for coming six years in film industry added Reddy rather dejectedly.