Follow us on
  1. Hindi
  2. Tamil
  3. Telugu
  4. Malayalam
  5. Kannada

Andala Rakshasi's publicity budget makes news

IndiaGlitz [Thursday, August 09, 2012]

In an era of wide variety of entertainment options, film promotion has become quite indispensable.  Shah Rukh Khan amused the country when he spent an astronomical Rs. 40 cr. on the publicity of Ra.One.

Expending huge sums is not unimaginable for many others in Bollywood.  It is true that everyone - be it a superstar or a lesser mortal - realizes that promoting a film is as much an important aspect as making a film.  This applies better in case of small films.

Earlier this year, the producer of Ee Rojullo spent more amount on publicity than he had spent on making the film.  In August, the makers of Andala Rakshasi are making news like no one.  It is learnt that while the film was made at a cost of Rs. 6 cr., the publicity budget is pegged at Rs. 1.5 cr. (approx).

Rs. 70 lakhs is said to be the budget on television advertisements alone.  Besides, huge hoardings across the State have raised the budget to a new high.  For a film starring newcomers, made by a new director, this is mind-boggling to say the least.  For the optimists, it shows how much Sai Korrapati, Dil Raju and Rajamouli have faith in the film.

Watch Andala Rakshasi Trailers

Lakshmi joins Mani Ratnams film shoot

Andala Rakshasi Wallpapers:

800*600 | 1024*768

800*600 | 1024*768

800*600 | 1024*768

Related News

 I may never get a role like Mithuna: Lavanya
 A story in every scene: Hanu Raghavapudi (Exclusive Interview)
 Rakshasi took fantastic opening: Rajamouli
 Win tickets of Andala Rakshasi! Meet cast & crew!
 Andala Rakshasi to release on Aug 10
 Andala Rakshasi to release on Aug 10
 Rajamouli buys Andala Rakshasi share
 Andala Rakshasi gets U/A
 Andala Rakshasi to release on Aug 10
 Andala Rakshasi sold out to Dil Raju

Other News

 Pawan Kalyan consoles the parents of injured children
 Puri Jagannadh receives a costly gift from NTR
 Gunasekhar surprises everyone
 Ram Charan fans excited about it
 'Nuvvala Nenila' to be released on Aug 8th
 Suriya to work with Vikram in home production
 Mahesh Babu to endorse Paragon
 Is it all a publicity stunt by Dil Raju ?
 Happy Birthday Suriya
 'Gaallo Thelinattundhe' releasing on August 1st

Copyright 2014 IndiaGlitz. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Hindi | Tamil | Telugu | Malayalam | Kannada
Home | Tell a friend | Contact Us | Advertise | Terms | Privacy Policy | RSS/Content Syndication | Submit Showtimes

Copyright 2014 All rights reserved.