Reliance Big Entertainment's productions in partnership in Bollywood need no introduction.  In Tamil too, it has been associated with films such as Singham, Ravanan, Osthe, and Singham 2.  In Telugu, however, the company has been trying to gain a foothold.

To refresh your memory, the corporate entity has in the past financed two films - Money Money More Money, and Adhinayakudu.  It has struck a deal with three banners, so as to co-produce their films.  These are BVSN Prasad's Sri Venkateswara Cine Chitra Media Pvt. Ltd., Annapurna Studios of Nagarjuna, and Siddharth's Etaki.

In partnership with BVSN Prasad's production house, Devudu Chesina Manushulu has already been released.  It is involved in the making of Chandrasekhar Yeleti's film with Gopichand and Trivikram's film with Pawan, which would go on the floors in September.  Besides, two films to be produced by actor Siddharth's banner would also be engaged by it.  Nagarjuna's film with Veerbhadram (of Poola Rangadu fame) would happen in the association of Reliance BIG.  The other film is yet to be announced.

In addition, it is associated with Vikram-Jiiva's David, which is a big-budget film.  It is co-producing the movie in partnership with Gateway Films banner.  It is being directed by Bejoy Nambiar of Shaitan fame.  To be made in Hindi, Tamil and Telugu, it is one of the most prestigious projects currently under production.

It is the view of many that Reliance BIG's strategy has been to strike alliances with particular producers and tend to produce big-ticket movies.  If it has entered into a deal with BVSN Prasad and Annapurna Studios, it is clear what its preference are.  Do names matter more than the story?  Would it not help the cause of the industry if the corporate house engages creative minds and fresh talent, too.

The advantages are too obvious to necessitate mention.  If faceless and nameless filmmakers are encouraged, we may see more of Ee Rojullos and ORCKs.  Big films, if they fail, invariably incur big losses.  On the other hand, if a corporate entity invests the monies in small-scale productions, losses would be minimum even if some of them fail.  Furthermore, bringing out fresh cinema will definitely increase the probability of success.  Say, 10 small films might translate into 4-5 sleeper hits.

The creative teams must help spot the right talent and encourage them.  Big names do not necessarily ensure hits, though they may make your things easy by taking care of everything.