Yash Chopra, whose name alone has the equity of priceless jewels, is now ready to bring his magic back to 70mm theatre screen almost after a decade.

It was clear that when his film will be talked about, a wave of curiosity will lash out throughout India amongst people from all walks of life. Interestingly the first in line to make news is the title rather untitled status of the film.

The Shahrukh, Anushka and Katrina starrer film which is being directed by the ace director Yash Chopra himself has yet not revealed the title of the film.

So much so that Yashji has not revealed the title even to his lead actors. "Yashji likes to keep things under wraps, so he isn't revealing the title to anyone, not even his actors. Whenever anyone asks, he just smiles and says, 'We will all know soon.'

All official communication regarding the film refers to it as 'a new production'," says a source. When contacted, the film's spokesperson says, "Yashji has come up with the final title, but he isn't revealing it to anyone."

Rumours are also rife that Chopra will launch the first theatrical promo and reveal the name of the film on his 80th birthday on September 27. Apparently, even SRK and Aditya Chopra had been trying to think of a name.

A few days ago, SRK had said, 'We want a title to mean something that can't be destroyed - like love and belief. Yashji has something in mind. For now, it's important to know that it's my film and it's coming out on Diwali. Naam mein kya rakha hai? (What's in a name?)."