Padmasri Dr Kamal Hassan had played the director and himself directed 'Viswaroopam' a multi-lingual recently. The Telugu version of the film was produced by Prasad V Potluri and S Chandrahassan at a heavy budget. Andrea and Puja are playing the female leads in this film. The trio musical directors Shankar-Ehsaan-Lloy scored music for this movie. The audio of the film was launched in Hyderabad on Sunday and is being marketed through Sony music.
Starwarts like Dasari Narayana Rao, D Ramanaidu, SS Rajamouli, Harish Shankar and Santosh Srinivas attended the function as guests. Dasari Narayana Rao unveiled the audio CDs and handed over the first piece to Ramanaidu. Later, speaking on the occasion, Dr Dasari praised the effort of Kamal Hassan to provide the film through DTH process.
Dr Dasari says, 'It is well aware for everyone that the pirated CDs of all the latest films are available within hours of the film's release in theatres. So Kamal's latest experiment to provide the films right to the homes of audiences through satellite is very useful and I support it. I strongly believe that this is one effort by the producer himself to avoid piracy.
Kamal says, 'Because we have a puja mandir at home, shall we ignore to go to Tirupati to watch Lord Balaji. This is also like that. Just because we are providing direct to home (DTH) facility, do the audiences ignore going to theatres. They will get a feel of watching the film on a big screen after watching it in TVs at home, if the film is good. I am sure that I don't do mistakes as I am a student of great directors like Balachander, Dasari and others and I learnt a lot from them.