Harsha Vardhan Rane, Vishnu, Harish, Vithika Sheru, Rithu Varma and Srimukhi are playing the lead roles in a film titled 'Prema...Ishq...Kadhal'. Pavan Sadhineni is being introduced as the director with this film.
Bekkem Venugopal, who had earlier produced films like 'Tata Birla Madhyalo Laila', 'Satyabhama', 'Brahmalokam to Yamalokam via Bhoolokam' and 'Mem Vayasuku Vaccham', is producing this movie.
The shooting of the movie has been going on in Hyderabad from 9th of this month.
The producer said, " We are making the love stories of three pairs in a very entertaining way. The movie shows the turning points and interesting things in the love stories of a radio jockey, assistant director and a rock-star. The film will be completed with the continuous shooting upto June 15th in Hyderabad. We have erected a sophisticated set of a coffee shop in the cine village of Nanakramguda. We have been making this movie as a romantic entertainer, taking it very prestigious".
Music: Sravan, Camera: Karthik Ghattamaneni