Seetaram Avvas, the MD, Tollywood TV channel said 'Our channel is not a rival to any other channel. Every channel has its own style, market and focus...'. The Vice Chairman of Agri Gold group that has its presence in diversified business areas is launching its first TV channel, en entertainment focused TV in a program to be organized today at the Gachi Bowli stadium in Hyderabad, to be attended by who's who of tinsel town.
This channel will have three siblings, one briefing the Telugu films, one on News and the third an English channel named 'Travel Trendz' on global tourism. The pressmeet is also attended by the CEO of the channel Sharma, directors Anjaneyulu, Narsimha Reddy and Surender Reddy and actress Sanjjna.