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Thoofan The First Telugu Film To Employ Dolby Atmos

IndiaGlitz [Wednesday, August 28, 2013]
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'Hear The Whole Picture' Invites Dolby Atmos, the latest edition of sound engineering technology from Dolby Laboratories. Dolby Atmos delivers audiences a more natural and realistic sound field, transporting them into in to the story with a lifelike sensory experience. Developed with inputs from Hollywood professionals, Dolby Atmos represents a dynamic shift in audio, reinventing the traditional surround sound methodology and offering a complete platform for sound now and well into the future.

Introducing the technology in the 'Thoofan' audio launch event, Country Manager, Dolby Laboratories Pankaj Kedia said 'It's one of its kind first in Hyderabad and Prasadz is the first theater in Hyderabad to have installed the system. In addition to playing back a standard 5.1 or 7.1 mix using arrays, the system will give each loudspeaker its own unique feed, thereby enabling many new front, surround, and even ceiling-mounted height channels for the precise panning of select sounds such as a helicopter or rain.
 



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