Nallamalupu Srinivas (Bujji) who gave a sensational hit film like 'Lakshmi' had launched yet another prestigious film on the banner of 'Lakshmi Narasimha Productions' as Production No. 2, with Gopichand, who earned a massive mass image with 'Yagnam and Ranam' as hero and Anushka, who proved a successful heroine with 'Super and Vikramarkudu' as heroine. At the same time, the producer is introducing Srivasu, who gained 10 years of experience in the direction department by working as associate with great director like Krishnavamsi as director through this film.

The shooting of the film was launched amidst several prominent Tollywood personalities including Young Tiger NT Ramarao, Victory Venkatesh, D Suresh Babu, KL Narayana, VV Vinayak, Surender Reddy, Dil Raju and Mallidi Satyanarayana Reddy.

NTR gave the clap, while Victory Venkatesh switched on the camera for the muhurat shot picturised on Gopichand and Anushka under the honorary direction of dynamic director VV Vinayak.