The audio of 'Jagadam' directed by Sukumar and produced by Adityababu on the banner of Aditya Arts with Ram of 'Devadasu'-fame and debutant heroine Isha in the lead was launched by its music director Devisri Prasad at Prasad Labs in Hyderabad on January 20.

The audio launch was held amidst the film unit members. Devisri Prasad unveiled the audiocassette and handed over the first piece to producer Adityababu.

The audio CD was launched by the cinematographer Ratnavelu and handed over the first CD to director Sukumar.

Speaking on the occasion, Sukumar says, 'Everyone who worked for this film are contributing for its success. I fought with everyone and made them to work hard. Everyone involved in the film whole-heartedly. I just narrated the situations to the music director and asked him to prepare tunes. I had okayed the tunes immediately after listening to it at one go. He surely knows what kind of tunes the film needs. The film's audio would be a big hit and Ram is like 'a magic lamp for Ali Baba' for me. He did exactly what I told him. I am sure that the film would give a big break to all the unit members. We are marketing the audio through Supreme audio.'