Shooting of a film directed by Srikanth and produced by Palli Kesava Rao and K Kishore on the banner of Sriramachandrulu Films with Sivaji, Ravikrishna, Brahmanandam in the lead was launched at Prasad Labs in Hyderabad on August 28.

Noted producer AM Ratnam performed puja activities, Nukarapu Suryaprakasa Rao gave the clap, while Gemini Kira switched on the camera for the muhurat shot under the honorary direction of Tammareddy Bharadwaja.

Later, Sivaji, Ravikrishna, Brahmanandam, presenter of the film Gurunatha Reddy, producer Palli Kesava Rao, director Srikanth addressed the media.

The film unit says, 'The film is being made with the inspiration of a successful Bollywood film 'Bhagambag'. The regular shooting of the film would begin on September 18 and would continue for 10 days. The next schedule was planned from October 10 to November 8 at Bangkok, Singapore and Malaysia.'