The logo of 'Don' directed by Raghava Lawrence and produced by ML Kumar Choudary on the banner of Sri Keerthi Creations with Nagarjuna and Anushka in the lead was unveiled on Nagarjuna's birthday through the hands of noted directors K Raghavendra Rao and B Gopal.

Replying to questions about the film, Nagarjuna says, 'In this film 'Don' my character would be on the lines of a modern Robin Hood. Basically the film revolves around a fight between two mafia dons. Of them, I belong to a good mafia. Don't just mistake that 'Don' is a youthful film and may not attract the family audiences. The film has several elements that could attract even the family audiences. Moreover, the fights in this film are in a modern and novel way. After the release the film, producers might be after Lawrence to compose action scenes for their films. When we had been to Switzerland, I noticed the musical spark in Lawrence and advised him to take up music direction for my film 'Don'. There are several chances that 'Don' would become another trend-setter in Telugu films.'

ML Kumar Choudary, Raghava Lawrence, Amala, Abburi Ravi, Sivaprasada Reddy, KS Rama Rao, Gunnam Gangaraju, B Gopal, K Raghavendra Rao and others also participated in the function.