Producer Venkat, who made six successful movies including 'Hangama and Samanyudu' on the banner of RR Movie Makers, launched his seventh project on a grand scale at Ramanaidu Studios in Hyderabad on September 6 at 8 am.

Versatile director Puri Jagannath gave the clap, while Movie Moghul Dr D Ramanaidu switched on the camera for the muhurat shot under the honorary direction of SV Krishna Reddy.

Later, addressing the media, presenter K Achireddy says, 'This is the seventh film on our banner. Our banner was launched with a film called 'The End' and is making films in an endless way. Our debut film had bagged a merit certificate from the President of India and it also bagged the Nandi Award from the State government. 'Samanyudu' directed by Ravi C Kumar, was a biggest hit on our banner. Now, Nithin and Mamata Mohandas are playing the lead in this seventh project, while Shashank and Sindhu Tulani are playing key roles. Chakri would provide tunes for our movie. Though the shooting was formally launched now, the regular shooting would begin from October 3. Mamata Mohandas is also rendering a song for our film.'

The film schedules were planned in October, November and December. The producer is planning to release the film in April.