Makers of the film 'Idee Sangati' met the press to highlight the importance of introducing new technology with their film. They pointed out that though few big production houses used latest cameras, they ensured that they used Digiquest technology to enhance the visual appeal of their film. They disclosed that the hi-end Viper digital camera was used for the first time here and said that it was indeed a path-breaking moment for the Telugu industry.

They pointed that Hyderabad merely had two such hi-end digital cameras and said how they had continuously invested in new technology over the past five years. They added that a D-20 camera would soon come into their collection. It was also said that small, but hi-end cameras were a boon to new filmmakers as they could now make quality films at a much lesser price without compromising on the quality.

They also spoke of how DI technology was now being used for colour matching and thanked their entire team for coming up with the script and having the vision for using the latest technology.

Director Chandra Siddhartha said he was very happy with the results and the appreciation they were getting from all sections. He said that they had set out to do something different and focused on the look of the film. He took the opportunity to thank the Digiquest team and president Sai and CV Rao, for supporting them all along.

JK, who had handled the Viper, was praised by all. He too spoke of how happy he was that finally new-age filmmakers understood the importance of technology and were enthusiastic to use it. He thanked Ram Reddy and Surender Reddy apart from Chandra Siddhartha and the whole team at Digiquest.