The movie launch function of Jr. NTR's next film was done with much hype. The venue was choked with the fans of NTR. The film will be directed by V.V. Vinayak. The event took place at the Film Nagar Cultural Center (FNCC) today, April 23. The clap board was sounded by Bala Krishna and and S.S. Rajamouli turned on the camera.

The first shot was filmed by K. Raghavendra Rao. The regular shooting is expected to begin in the month of June.

The story, screen play and direction are by V.V. Vinayak. Vallabhaneni Vamsi is producing this movie and it is being presented by Kodali Sri Venkateswara Rao.