Audio of ‘Konchem Ishtam Konchem Kashtam’ composed by musical trio, Shankar – Ehsaan- Loy was released on 9th January in a grand launch event held at Durgam Cheruvu. Starring Siddharth and Tamanna in the lead, debutant director Kishore Kumar fondly known as Dolly has directing the movie. Producer Nallamalapu Srinivas alias Bujji has made the movie on his Lakshmi Narasimha Productions banner.

Venkatesh released the audio CD and presented the first one to NTR. VV Vinayak released the audio cassettes and presented the same to Gopichand.

The function was a gala event with prominent celebrities gracing the stage. The celebrity stars Venkatesh, NTR, Gopichand and VV Vinayak spoke praising the cast and crew of the movie. Hero Siddharth and heroine Tamanna shared their experience in working in this project and thanked the makers.

Siddharth, Tamanna, Suresh Babu, Kodali Nani, Nallamalapu Srinivas, ‘Dil’ Raju, ‘Bommarillu’ Bhaskar, Shankar-Ehsaan-Loy, Kishore Kumar, Chandra Bose, Venu Madhav, cinematographer Vijay Chakravarthi and others participated in the event.

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