For a film that boasts of a big name in the industry like Venkatesh and young guns from Tamil Selvaraghavan (Sri Raghava here) and Yuvanshankar Raja, the launch could not have any less low-key.
The movie, Adavari matalaku ardhaley veruley, was formally launched at the historical Rama Naidu Studios.
Shanam Naga Ashok Kumar and N V Prasad produce the film.
Megastar Chiranjeevi sounded the clapboard. Venkatesh, after the splendid success of Lakshmi, is looking very relaxed and easy-going. Success sits easy on his broad shoulders.
Now that the pressure is off, he looks set for another major innings. The movie would formally begin shoot somewhere in the middle of February. The heroine is yet to be decided.
Selvaraghavan is known for making intense mind-bending love stories. It remains to be seen what kind of story he comes up to suit Venky‚Äôs image.