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    EVV's "Kitakitalu" with 42 Comedians of Tollywood

    Thursday, May 04, 2006
    Director cum producer EVV Satyanarayana is pinning all hope on his latest film ‘Kitakitalu’ on his home banner (EVV) to give him a hit. It has his son Naresh in the lead role along with Geeta Singh and Madhu Shalini. The movie is scheduled to be released on May 5th.

    The movie was a hilarious one containing all the ingredients of entertaining all sections of audience. There are no songs in the film.

    EVV is promising thousand laughs in two and half hours of ‘Kitakitalu’. It casts 42 comedians of Tollywood.

    He says that there is no shot in the film without comedy and while differentiating his earlier comedy-oriented films with ''Kita Kitalu'' he says that previous films had comedy on the one side and love, action, sentiment etc. on the other, but this film has only comedy or it would sound better if I say comedy in love, comedy in action, comedy in sentiment…. everything comedy and nothing else.

    Geeta Singh, a character artist is the heroine.

    In an exclusive interview to Indiaglitz, EVV spoke at length about the film.

    Excerpts

    During this summer, many big bannered & big starrer films are releasing. Do you think you will be able to face such a high competition?

    Definitely. Because most of the films have some orientation like a family drama draws women, love story will be meant for youth, mass subject draws mass audience etc. But, a comedy film always attracts all sorts of audience. That's why, I am very confident and secondly no other comedy film is releasing this summer, so, this will be the solo comedy film and a summer bonanza. I have taken care in projecting the characters in a realistic way. My aim is that members belonging to one family should sit and watch the film and enjoy it and keep laughing for two and half hours. I hope that this film would be a memorable film.

    For a full length comedy film, How many comedy artists should be there?

    To make the audience laugh for two and half hours is not an ordinary task. It took 9 months for me to prepare the script for this film. It took me 3 months to pen the dialogues with the help of 6 writers. 6 versions were prepared by them and I have prepared the 7th version. Then, the final script was prepared. The script is like a new born baby to us, as it took 9 months. Another point worth mentioning is that the comedy artists are all educated and on the spot also, they gave suggestions and accordingly, modifications were done. The movie has almost all comedy artists of Tollywood.

    Have you made this script keeping Naresh in mind?

    It is correct that this film was sketched keeping Naresh in mind. Because, for such a role an ordinary boy is required who can be moulded very easily and that can be none other than Naresh. Naresh had performed funny role in Allari, a negative role in Nenu, a sentimental hero in Pranam etc. but in this film he had done a splendid job and definitely he will be established as a hero in the industry after this film with good fan following and I am confident that he will prove himself with this film.

    How you have chosen Geeta Singh as heroine, who is basically a character artist?

    The heroine character in this film is not a glamour oriented one, but it is a performance oriented role. I needed a very stout person for this role and during the time of preparing the script I assumed her in this role and that's how I have cast her as the heroine. This is the hottest topic in the industry now. After seeing her in the first two scenes you may laugh but her character is a very lovable character and definitely by the end of the movie she will be liked and remembered by everybody. You all will say that my decision was a 100% wise decision.

    What is the reason for producing the film yourself?

    Nobody would dare to produce such a story. It was a very challenging task and an experiment and another motto behind this is that I wanted to help Naresh in promoting him.

    The movie's publicity is very impressive. How is this possible?

    In this summer, approximately 25 films got released and now-a-days publicity is the only way to convey audience about the film. We designed the posters and TV ads in cartoon pattern so that the comedy orientism in the film is clearly projected and attract audience to the theatres. Now-a-days everybody is busy with their hectic life and hardly have time to think about movies. In such a moment, we should be able to tell them that the movie is a comedy-oriented family entertainer, then only the film will be promoted well.

    What about the business ?

    Actually, nobody came forward to purchase the film to the rate offered by me. If I sell it to their rate, I have to lose Rs.1 to Rs.1.5 Cr. but, I am not ready for that. Even though no profit is gained, I should get back the money spent on the film so that I will be able to do another film. That's the reason why I myself is releasing the film throughout Andhra.

    Hope the audience will applaud my efforts.


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