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    "'Neninthe' was my genuine effort..." – Puri Jagannadh

    Monday, September 29, 2008
    Stepped in to Telugu cinema as a director with Pawan Kalyan starrer ''Bhadri'', Puri Jagannadh has made super hits like ''Idiot'', ''Itlu Sravani Subrahmanyam'', ''Amma Nanna O Tamil Ammai'' and a lot more movies on his journey in Tollywood, as a director, writer & producer. He had carved a niche for himself by his disparate style of movie making. ''Pokiri'' directed by Jagannadh, has re-written the 75 years history of Telugu cinema success. Right now he is directing ''Neninthe'' with Ravi Teja in the lead. The shooting is undergoing a brisk progress.

    This ace director was born on 28th of September. On this occasion, Indiaglitz shared a tad part of his thoughts on the movies made in Tollywood. Here, we present the excerpts from the chat.

    Compared to your previous films, how is the hero of 'Neninthe'?

    Unlike a superhero, his portrayal will be on a realistic line. Everyone will associate themselves with him and would feel like adopting this character. He will not indulge himself in unnecessary things, just minds his own business.

    You have been making films in a commercial slot. What inspired you to take up a project like 'Neninthe'?

    I have started 'Neninthe', with a vision to make an admirable film, composing (writing) a good character and to present something which is beneficial to people in entirety. Earlier, when I used to watch movies like 'Aakali Rajyam', 'Nayakudu' the lead characters in these films made a great impact on me. Although, it's been a long time I watched them, the characters still linger in my memory. Inspired by this childhood days, I wanted to make a film, which is 'Neninthe'.

    Is it true that you are featuring some of your real life incidents in 'Neninthe'?

    Basically, this is made based on the scenario in the film industry. Obviously, this will contain some of my experiences in the industry, so as of Ravi Teja's and also of the various technicians and artists who are in this industry. It will sure have characters or incidents related to them. On the whole, it reflects the real life incidents of almost everyone in this industry.

    Does it mean there are some satires in this film targeted on to the industry?

    Not a satire, this is a genuine reflection of the tinselville. I am making efforts to genuinely feature the mistakes made by directors, heroes and also the hurdles faced by the producers. There is nothing like a satirical element in this, it will ultimately highlight the goodness in the industry.

    Earlier you did not agree to make films for other productions. But now you are working for them?

    I was afraid to make films for other production houses. Further, there is lot of demand for films that is arriving from other productions. Just to avoid the pressure, I had to make such statements. Presently, the position of a producer is in such a condition that they will be affected by insomnia and have to see the doctor to get some sleep. In these circumstances, being a busy director and writer already, I just wanted to keep away from making films in home production.

    According to you, what is the cause for this huge rise in the budget of the film?

    These days, makers demand to erect huge expensive sets, which I feel is unnecessary because it tends to create a false image. Further, the films feature heavy fight scenes that are very expensive, which I also firmly believe is an avoidable cause. These factors would serve to reduce the huge rise in the cost intended for making a film.

    Does remuneration plays a prominent part in this issue?

    Actually, the rise or fall in remuneration will not directly influence this issue. A person whether in the film industry or in any other field, will be paid according to their demand in the market. So, the remuneration is planned according to what you reap from your investment.

    Tell us about the heroine's character in this film.

    The role of the heroine is that of a dancer amongst a group of dancers, who performs in the movies.

    Earlier, quite a number of films were made with this backdrop. What is unique about this film?

    Aspirants, who want to step in to the Film Industry began their journey from Pondy Baazar in Chennai, and those who seek a career in Tollywood, start from Krishna Nagar. Yes, I do agree that there are films made on this backdrop earlier. All of them were made with the crux of a love story. This project of ours is totally based on the life in the industry, which features the fans and various situations that takes place around them along with the struggle to make it to the box office and so on.

    Indirectly you are targeting the industry with satires in this film. Suppose they turn against you after this film?

    My views are always appreciated by everyone. In this society, there will always be various perspectives. Sometimes, there are people who turn against God. I am making efforts to genuinely expose the industry and not targeting anybody with this.

    Tell us about your forthcoming film with Mahesh.

    After 'Pokiri', this is my next film with Mahesh. The film is going to be produced by Warner Bros together with Rajinikanth's daughter Soundarya, obviously the expectations are sky high. I have already prepared a story line to achieve those expectations. Recently, I narrated the plot to Mahesh and he is excited about this project. We are planning to make this film in Hindi and Telugu then later dub it into Tamil. All the three versions will be released at the same point of time. We expect the film to break the records made by 'Pokiri'.

    You were supposed to make a Hollywood film?

    The film I am making with Mahesh is a Hollywood film, isn't it? (laughs & a pause) If am successful with Mahesh's film, then it is more likely for me to get an opportunity to direct a Hollywood film.

    You are at the height of success now as a director. Is there anything you still long for at this stage?

    Yes, I am not yet satisfied as a director. It is because being at this level I am not able to make films on better subjects.

    What exactly does it mean?

    I am not able to make films that have realistic features. I have been making films, on which crores of revenue is being invested, to feature commercial elements. Unlike these I long to make films that are close to real life.

    When are you planning to release 'Neninthe'?

    We have planned to release it on 18th December.

    What is expected of 'Neninthe' for you and Ravi Teja?

    This will surely be a successful film for me and RaviTeja and also a noteworthy film in our career. While making this film, producer Danayya asked me for only one thing. He wanted the movie to be so interesting that, people of the entire film fraternity should request him for a preview show. I agreed to deliver it to him. So, I am very much confident that this will be a successful film.

    What is your next venture?

    I am going to make a film with my brother Sairam Shankar. That will be produced by Aditya Ram on Aditya Ram Movies. This project titled as 'Kothulu' will start immediately after 'Neninthe'.

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