The director introduces us to some comic characters like Dhanraj and Prithvi Raj first. He then introduces us to a 'balisina' batch, showing them as compulsive rogues who use all cheap tricks in the book and gadget to trick girls into their bedroom. While keeping us reminded of the comedians at regular intervals, with more and more turning out to be comedians (like Posani Krishna Murali and that RGV imitator), he forgets all about the bad guys for some time.
Comes the interval bang with a twist to the romantic tale involving Mahee and his girl, only to remind us in the second half, finally, of the bad guys we saw earlier in the film. From that point, it doesn't take much effort for the film to degenerate into a child's play-like slang match that has no 'lekka', rhyme or reason whatsoever.
Chinni Charan, the director and music-director, apparently started with some 'lekka'. It all begins as a no-brainer of a college campus story where a transgender loiters around lusting one and all, even as the 'Prince' Principal (Prithviraj) calling himself Mahesh Babu is shown as the heart-throb of many girls. Manoj Nandam (as Ajay) leads the gang of good guys. Ajay's friend Mahee is anti-technology. He falls in love with Akshaya, who is also most wanted by the bad guy's team leader, Sunny. Akshaya, in the first scene with her father Posani Krishna Murali, promises to her dad that she will never cross her limits. The caged bird, however, craves freedom. Posani is actually a don, a funny don, needless to say. He is bid goodbye by the director for a good amount of time, without any kind of understandable 'lekka'.
Akshaya falls for Mahee when he celebrates her birthday amid the rural environs and Bonalu Jatara. Very soon, Ajay falls in love with a faceless Facebook friend and he does receive a jolt when he comes to know of her true identity.
The bad guys want to avenge the humiliation they have been meted out because one after one girl falls for the good guys.
The storyline is bland and the scenes are woefully short on creativity. For a simple-minded story like this one, the writer should have ensured that the proceedings were perked up through trendiness of the kind we saw in films like Pyaar Ka Panchnama.
Instead, the film keeps escaping into unwelcome comedy scenes, some of them involving a transgender and a joker-don in the college campus. In a film like this one, Suddala Ashok Teja makes a guest appearance to talk about how girls in traditional wear looking cute are rare to come by! He even quotes a misogynistic statement made by a politician in the recent past.
The heroes, unfortunately for us, have an 'ideology' each. Mahee doesn't believe in technology because he wants to speak directly to his lover rather than on phone. Ajay has an ideology that keeps him polarised from girls. The diminutive hero even says, "Nenu whistle veste Vidya Balan aina vastundi."
There are so many hits that are misused to evoke laughter in utter vain. The legendary 'Choodu Pinama' number is parodied to a below average effect.
The technical departments do a bad job.
Verdict: A film wherein no one gets their 'lekka' right.