Can you call it a horror film if the characters themselves don't seem to take the devil seriously? The friendly devils, who may or may not be existing in real, play a friendly Twenty-20 match until the climax punctures the wee bit of excitement you may have had.
As hardly one or two ideas are played repeatedly for most part of the film, you start wondering if the devil is playing pranks or it has any serious plans worth fearing. One character who may be underestimating the devil keeps her cool and is seen at the dining table happily eating instead of being frightened. In one scene where objects in the kitchen start flying in the air on their own, she emotes as though her school-going prodigy kid is using Krissh-like techniques to play pranks on her.
Here is a rare horror film which horrifies us with comedy scenes and tickles our funny bone with 'horror-filled' scenes.
As the film begins, one youngster Arya is seen to be in love with Chitra (Chandini). In no time, she goes missing. A psychiatrist (Ravi Babu) is looking into Chitra. Her behaviour has been strange for some days. The film is about what happens when she is in the house of her step mother along with her father and sister.
There is nothing much to talk about the story. The film simply tests patience by repeating the same scenes again and again. At one point, 'Arya Chitra' starts looking like an incidental horror film with second-rate humorous scenes involving Chitra's two bavas in primitive comedy scenes. These scenes coming immediately after a horror scene which seems to have been cut short makes them all the more irritating and out-of-place. When the main characters are not given the space to completely flesh out their reactions like fear or mysterious emotion, what is a film good for?
The two comedians, who are the brothers of Chitra's step mother, want to sweep her off the feet. They are brothers but look like friends speaking in two different accents. They are united by their fear of Chitra in a throwback to Prema Katha Chitram. They are united by their deplorable comments on Allari Subhashini's looks. They are united by their penchant for imitating NTR, ANR, Pawan, Mahesh, Rajni et al. There is nothing inherently problematic in all this, but comedians being given a disproportionate space in a film of this genre smacks of amateurish craft.
The director should have taken care to build up intensity by elaborately showing the reactions of the main characters. Chitra takes yeons to turn her head from West to East when she is frightened. Although she is a main character, she doesn't dominate our mindspace much.
The performances are mediocre and the technical departments simply falter.
Verdict: An incidental horror movie with a heavy dose of 'kullu' comedy.