The Ishq audio release function saw everyone whole-heartedly blessing Nitin. Attended by Pawan Kalyan, who was the chief guest, director Vikram Kumar, PC Sreeram, Dil Raju, Karunakaran, Anoop Rubens and others, the function was held in Hyderabad.
Pawan Kalyan said that he could not decline when Nitin personally invited him to attend the function. "I usually prevaricate before stepping out. But, this case was different. I like Nitin very much. I also like PC Sreeram's work. I wish that Ishq becomes a big hit."
Anoop Rubens said that the Lacchamma number released on You Tube had already become a big hit. He revealed that it was Nitin's idea.
Nandini Reddy thanked PC Sreeram for showing Nithya Menon so beautifully. She wished that Nithya looked as amazing in Ala Modalaindi.
Ajay, Ali, Srinivas Reddy, Tagubothu Ramesh are seen in the film.