'Fans will receive twice the affection they shower on me' said Pawan Kalyan on the stage in the launch of his forthcoming film 'Attarintiki Daredi', produced by SVCC and Reliance Entertainment in which Samantha and Praneetha are the female leads. Hamsa Nandi and 'Khushi' fame Mumtaj shake a leg with Pawan kalian in the film directed by Trivikram Srinivas. And music composed by Devi Sri Prasad. Silpakala Vedika was the venue to this occasion and people spoke. About the movie, about Pawan Kalyan and thanked the director.
In an event organized atypical to the Telugu audio launches, 'Attarintiki Daredi' audio is launched by the unit members, among the unit members and fans chanting the 'Power Mantra'. Guests included cast and crew of the film viz., Kota Srinivasa Rao, Sarath Marar, Brahmanandam, MS Narayana, Ali, Raghu Babu, Sameer, Srinivasa Reddy, Nadiya, Hamsa Nandi, Mumtaz, Brahmaji, Neelima Tirumalashetty, Hema, Rajitha, Prasad Murella, Narra Sreenu, Mahesh Ramnath, Ravindra etc.
Brahmanandam released the theatrical trailer. Devi Sri Prasad launched the big CD. The audio was launched by Nadiya and first CD given to Brahmanandam.
The auditorium went berserk when Pawan rendered a dialogue for the film. There are 5 songs in the audio distributed and marketed by Aditya Music.