‘Cinemax stands equivalent for maximum collections’, said Ram, bringing in a new definition for the Cineplex.

‘Cinemaki maximum collections theche kendran’ was Ram’s words during the launch event of the multiplex on Sankranthi, Jan 14. He made the comment to senior director, Dasar Narayana Rao.

Ram watched his latest movie ‘Maska’ on Cinemax Big Screen – one of three screens in the complex which was the opening movie for the screen. The multiplex belongs to ace director K. Raghavendra Rao who has a tie-up with Cinemax to open this RK Cineplex in Hyderabad.

Ram’s comments seem true as ‘Maska’ has garnered a huge revenue collection all over the state including the lucre generated from Cinemax.