It's a Rajamouli-style sentiment that the makers of 'Darshakudu' are implementing. At the audio launch function of 'Ninnu Kori', SS Rajamouli was given away the film's first ticket. It helped in creating buzz around the film, not just because of the director's popularity but also because of the creative way of marketing the film through such an idea.

It's now the turn of 'Darshakudu'. The first ticket of the movie has been sold to Megastar Chiranjeevi himself. Sentimentally speaking, the film should become a hit like 'NK'.

Chiru's son is Sukumar's current hero and this explains the coziness.

'Darshakudu' will hit the screens on August 4th. It will have a clash with Krishna Vamsi's 'Nakshatram' at the Box Office.