Despite four releases, Bollywood challenged by Hollywood this weekend
Thursday, July 19, 2012 • Tamil
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As many as four films release this weekend but none of them is expected to set the house on fire.
'Mere Dost Picture Abhi Baki Hai', 'Challo Driver', 'Gattu' and 'Overtime' are the four films in question and the only one amongst these which has seen some semblance of promotion of Suniel Shetty starrer 'Mere Dost Picture Abhi Baki Hai'.
The film was ready for some time but has been revived now by the actor.
In that sense credit must go to him and the production team to do the best they could to give the film a respectable release.
However that isn't necessarily expected to translate into equally impressive collections.
On the other hand the remaining three films are just arriving in a horde and one wonders what was the burning desire to bring them in this manner.
'Challo Driver' could have gained some mileage due to Kainaz Motiwala (of 'Ragini MMS' fame) but somehow the makers haven't capitalized on that. 'Gattu', especially after the success of 'Stanley Ka Dabba' and 'Chillar Party', could have seen a better release and a promotional campaign but that hasn't happened either.
As for 'Overtime', it is just arriving out of nowhere.
All this means that the collections for these films would pretty much range from 5%-20% range, hence making it highly unlikely that any of these would enjoy a stay beyond a week at the box office.
With 'Cocktail' occupying multiplexes and 'Bol Bachchan' continuing to gain moolah at single screens, it would be all the more difficult for these films to make their presence felt.
However biggest challenge would come from Hollywood flick 'The Dark Knight Rises' which is expected to create havoc on its release.
The film has managed to find a loyal audience for itself in India as well and if super pre-release reports from the West are anything to go by, expect the film to create similar magic that 'The Amazing Spider-Man' had created just a few weeks back.
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