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'Dhoom 3' chases 'Chennai Express' record

IndiaGlitz [Thursday, December 19, 2013]
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Biggest film of the year - 'Dhoom 3' - is finally hitting the screens. The calculators and spreadsheets are already out and the prediction is in place pretty much in advance. The sentiments in the trade are that the Aamir Khan starrer is all set to enjoy the fastest 100 crore ever and in the process, break the record created by Shahrukh Khan earlier this year with 'Chennai Express'.

There are facts to be stated here. In case of 'Chennai Express', while Paid Previews had brought in 6.75 crore, over 33 crore came on Friday, 28 crore on Saturday and then over 32 crore on Sunday, hence resulting in 100 crore being accumulated in a matter of a little over 3 days. Now 'Dhoom 3' is expected to manage that well inside 3 days.

This confidence comes from the fact that there are many positives going in favour of the film, most importantly the sequel factor.

General sentiment in the trade is that as a franchise, 'Dhoom' boasts of some excellent recollect value. Moreover with brand names like Aditya Chopra and Aamir Khan involved, it is a given that the film would be a quality product. Stepping in of Katrina Kaif, who hasn't seen a flop for half a decade since 'Yuvvraaj' (2008) and is arriving a year after 'Jab Tak Hai Jaan' only lends further credibility to the film. Moreover, the film has seen a constant rise in buzz and hype.

Add to that the fact that biggest release ever for a Bollywood film would be enjoyed by 'Dhoom 3' and it should well be looking at many more records to be broken in quick time.




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