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'Dhoom:3' puts pressure on multiplexes

IndiaGlitz [Friday, November 15, 2013]
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'Dhoom:3' created a huge buzz among the audiences post the launch of the trailer in the IMAX format, which is an added bonus. The impact of the trailer has been so huge, that the news doing the rounds is that multiplexes have started pre-booking tickets for the Aamir Khan starrer.

It is for the first time in the history of Indian cinema that multiplex chains started accepting pre-bookings immediately after the launch of the trailer i.e. almost 2 months before the release of the film. Usually, multiplexes start pre-bookings one week prior to the release of the film.

In fact, another "first-time" factor 'Dhoom:3' is that it will be screened in the IMAX format - a norm which is usually followed in Hollywood with films like 'Spiderman' and 'Batman' released in this format. And this very factor added more to the anticipation of the audiences. What's very interesting is that the multiplex was under pressure from the audiences. And since the demand was already so high that they had to start pre bookings.

When contacted the spokesperson of the film, they confirmed the news, "Yes, the impact of the trailer was big and there was a huge demand from the audiences, due to which pre-bookings began".

Starring Aamir Khan, Abhishek Bachchan, Uday Chopra and Katrina Kaif in lead, this most awaited film is slated to release on December 20th.




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