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Dolby Atmos, Future of Cinema Sound, In Hyderabad

IndiaGlitz [Sunday, September 08, 2013]

Dolby Laboratories Brings Dolby Atmos, Future of Cinema Sound, to Hyderabad and Prasads is the first exhibitor to offer the revolutionary technology in Hyderabad with Mega Power Star Ram Charan  Thoofan being the first Telugu movie to release with Dolby Atmos. In a statement given to the press, Dolby announced the arrival of its latest audio technology, Dolby Atmos that has revolutionized the experience of sound in entertainment. Dolby Atmos delivers a more natural and realistic sound field, which transports people into the story with a life like, sensory experience.

Commenting on the launch, Mr. Ramesh Prasad, Chairman, Prasad Media Corporation Pvt. Ltd.  Cinemas said, "Prasads Cinemas is proud to be the first cinema chain in Hyderabad to introduce Dolby Atmos, the latest groundbreaking audio technology. Our endeavour has always been to elevate the cinematic experience for our audiences by bringing the best technologies to our set-up. Dolby has always been synonymous with great cinema sound, and we are really happy to announce this relationship."

Pankaj Kedia, Country Manager, Dolby Laboratories, said, "Dolby Atmos is one of our most significant innovations in recent years. It represents the future of cinema sound and reaffirms our unwavering commitment to advancing the cinema experience with groundbreaking new technologies". Talking about the relationship, Kedia further commented, "We are very excited to work with Prasad Cinemas who are the first cinema chain to bring Dolby Atmos to Hyderabad. With Thoofan, the first Telugu movie to be released in Dolby Atmos, audiences will be able to experience a natural and lifelike audio experience in the theatre that puts the audience into the onscreen story".

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