"It is difficult to pull audiences to the theatres than to produce a movie. You should be able to convince them about the novelty in your product," Dil Raju opined yesterday. At a press briefing held in Hyderabad to formally announce the tie-up of Ee Rojullo with Sri Venkateswara Creations, the ace producer described the success of Ee Rojullo, which was made on a shoestring budget, as inspiring.

He conveyed the wishes of Mahesh Babu and Venkatesh, who had marvelled the film's achievement on the sets of SVSC.

Director Maruthi himself is surprised at the encouragement he was receiving since the day the film released. "I made the film believing in the strength of the story. I never imagined that the response from audience and the industry would be so overwhelming."

Actors Sree, Reshma, SKN and Sreenu also made it for the meet.