his seems to be a season of English titles in Telugu film industry.While Sekhar Kammula has already announced his movie 'Life is beautiful', Madhura Sreedhar Reddy named his next project 'It is my Love story'.

Even as Namita's film 'High School-2' is gearing up for release, Prabhas will be seen as 'Mr Perfect' romancing Kajal Agarwal and Taapsee.

Siddharth will shoot for 'Oh My Friend' in Dil Raju's production after a long time.Jagapathi Babu just started shooting for 'Key'.

It could well be perhaps sheer coincidence that so many films have titled their films in English, purists can't stop smirking at the indifference of directors towards Telugu language. While in Tamilnadu, the government there gives subsidies to films that are titled in Tamil, our government is least bothered.

Besides, Telugu audience don't have qualms in Telugu films being titled in English and so the directors are more than willing to use English lines.