Going behind the popularity is of course the best thing to do to get hold of hype for the film. This is what reputed director Narayan has done when he lost miserably from 'Thayiya Madilu'. Now Indrajith Lankesh has roped Comedy Time Ganesh for Kannada version 'Ella OK Madhuve Yaake'. Ganesh appeared for two days shoot for this film at Abbainaidu studio. In a song bit and narration of the story Ganesh appears with actress Pooja Gandhi.

For the Hindi version 'O Phasa' starring Arbaz Khan his brother top Hindi films actor Salman Khan is appearing in the guest role. What comedy time Ganesh has done the similar portion Salman Khan has done in Hindi film 'O Phasa'.

Ashok Kheni of NICE Company is the producer of this Kannada and Hindi films.