Following complaints about the media having been given a short shrift at one of Megastar's birthday events the other day, Ram Charan chipped in with a sorry note. In a brief statement addressed to the media, he has said that he regrets inadvertent inconvenience caused.

"I would love to thank print, electronic and web media for extending your support for the many events on dad's birthday. It has come to my notice that the arrangements at the media gallery weren't adequate at one of the events. This is unfortunate to know. I and my team will ensure better planning from next time. I appreciate you all for the continued support", Ram Charan said in a statement.

Cherry's attempts at damage control may well be appreciated.