Story and dialogue writer Kona Venkat is acting in a negative role in Endukante.. Premanta. The film, which is expected to hit the screens in the third week of May, sees him pit against Ram. The makers are deliberately restrained from talking about his role, with the intention of surprising the audience.

Kona, who has been associated with Srinu Vytla and Gopi Mohan, conceived some the most popular films. For example, Ready is his brainchild.

It is known that Kona Venkat has for long aspired to become a director. Like many writers, however, he has come in front of the camera. From the likes of Paruchuri Brothers, LB Sriram, Tanikella Bharani and many others, good writers have always made good actors. Will Kona too do justice to his role? Let's wait and watch.

Meanwhile, the film's music, by GV Prakash Kumar, has been a hit.