'Ethir Neechal' the 2013 sleeper Tamil hit starring Siva Karthikeyan and Priya Anand is being dubbed in Telugu as 'Naa Love Story Modalaindi'. Produced by J Ramanjaneyulu on Venthar Movies banner and presented by S Madan, the film is written and directed by Durai Senthil Kumar. The film has finished the censor process and awarded a 'Clean U' certification by the Censor board..

Producers said 'This youthful film is produced by Dhanush in Tamil and has a great energy throughout which is the hallmark of any Telugu super hit. Music by 'Kolaveri' Anirudh has already been launched and garnered tremendous response. Special song featuring Dhanush and Nayan Tara will bring the house down. We are confident that the film will be a hit in Telugu too'