You must have heard about Ajith Kumar-starrer 'Vivegam' (Tamil). The film is making national news because its Teaser is pipping one record after another. In 12 hours flat, the less-than-one-minute Teaser clocked 5 million views. To be sure, this is something even 'Kabali' couldn't pull off.

Pawan Kalyan`s Kattamarayudu` and Vijay`s Bairavaa`, among others, too stand defeated. What is more, the teaser, riding on Thala Ajith`s magic and his mass following, has garnered 2.44 lakh likes in 13 hours, thereby beating the best record hitherto held by Bollywood superstar Shah Rukh Khan`s Raees`, which took 6 months to get the figure.

Seems like the message of 'Never ever give up' has been taken too seriously by the audience!