NTR celebrated the unprecedented success of 'Bigg Boss', the reality show aired on Star MAA. The launch episode, which was waited most eagerly, generated highest ever TRP in the history of Telugu small screen. A cake was cut by the unit members during the shoot of an episode at the Bigg Boss house.

For the uninitiated, here are the figures that capture the show's range of success. It recorded a phenomenal rating in week 1 with 16.2 TVR`s for the launch episode. This is the highest ever in Telugu Television Industry and the show has recorded an average of 10.4 for weekdays.

As per BARC Wk 29 Report, every 2nd person in AP/TS watched the show making it a great success. To elaborate, 5.20 crore viewers have watched the episode which is the highest till date.

NTR awaits the grand release of 'Jai Lava Kusa' on September 21st.