The launch of NTR and Samantha's upcoming film, under the direction of 'Kandireega' fame Santhosh Srinivas has been done at Annapurna Studios on 13th Feb morning. Samantha is the female lead.

Bellamkonda Ganesh babu is producing the film, with the divine blessings from Sri Kanipaka Varasiddhi Vinayaka Swamy, under Sri Lakshmi Narasimha productions banner. Bellamkonda Suresh presents the film.

NTR has given the clap, VV Vinayak switched on the camera and Srinu Vytla has done the honorable direction for the first shot.

Bellamkonda Suresh says," The movie 'Aadhi', which was released on 28th march, 2002 under our banner, went on to become a block-buster. We are confident that this film too becomes such a huge hit".

The director says," I am very happy to do a film in the banner which produced a block buster like 'Aadhi'. NTR liked the story at the moment he heard it and agreed to do it. The film will be as grand as NTR trusted".

Bellamkonda Ganesh Babu is very certain that the film becomes even big hit than 'Kandireega' released in their banner.

Kona Venkat says, "In the sets of Baadhshah, there is a discussion every day about the story told by Santhosh. At Present there is no place for serious and ferocious movies as earlier. Only entertainers are being received well now. If NTR's prominence is added to Kandireega's energy, then it is this movie. 2013 is going to be a special for NTR, as three huge films are being released".

The regular shooting of the movie will be started from May 15th.

Brahmanandam, Sriman, Jayaprakash Reddy, MS Narayana etc.. are the other cast.

Art: A.S.Prakash, Music: Devi Sri Prasad, Cinematography: Shyam K Naidu, PRO: B.A.Raju, Editing : Kotagiri Venkateswara Rao, Exe.producer: B.Mahendra Babu, Producer : Bellamkonda Ganesh Babu, Screenplay: Kona Venkat, Story- Dialogues-Directioin: Santhosh Srinivas.