'Kill Dill' actress Parineeti Chopra bags the new face for FMCG firm Emami. She would be soon endorsing the new skincare product BoroPlus Cocoa Soft Moisturising lotion.

Recently at an event, Emami Ltd Director Priti Sureka said: "Parineeti is the latest entrant to the Emami endorsers' club and becomes the face for brand BoroPlus which boasts an ensemble star power like Amitabh Bachchan & Kangana Ranaut." She also added saying, "It is important to generate a top-of the-mind recall. With a National Film Award in her kitty, our new brand ambassador Parineeti Chopra is a perfect brand-fit who possesses a universal appeal for all."

Priti Sureka confirms to say that Emami is said to be the best product target for young women between the ages of 20-30. This BoroPlus Cocoa Soft Moisturising lotion is priced at Rs 85 for 100 ml pack. The firm is soon going to bring out a new ad campaign featuring Chopra and this ad will run in cinema halls and also on TV.