Popular cultural association Vamsi international has presented Akkineni award to best family entertainer #pellichoopulu. Producer Raj Kandukuri received the award from popular director Kodi Rama Krishna.

Tharun Bhascker-directed 'Pelli Choopulu', starring Vijay Devarakonda and Ritu Varma in lead roles, has been one of the biggest hits of the year. Congratulatory messages have flown from the likes of KTR and Rajamouli, no less. Producer Raj Kandukuri recently sold the remake rights of the movie to a Bollywood production house.

The news is that Vamsi International, a cultural association, has conferred the Akkineni Award for Best Family Entertainer on the blockbuster. Raj Kandukuri himself received the award on the hands of yesteryear director Kodi Ramakrishna.