Even a child will tell you that it is all the effect of the unprecedented buzz that 'Why this kolaveri di' has generated since the past week. With the accidental hit creating a mania (sort of) across the length and breadth of the country (well, almost), the makers of The Businessman seem to have thought it apt to capitalize on the humongous popularity that they enjoy by making a video of their rendition.

It would mean that we will see the video of Puri Jagannadh and his superstar-hero crooning in style for their multi-crore, mega project. The video and the theme song, which its fawning music director Thaman prophesies is going to rock the world, might just become a craze on You Tube, et al.

The song stands good chances of successfully exciting the audience if it is officially released prior to the audio on the net.