SS Rajamouli and Allu Arjun today participated in a traffic awareness camp held in Hyderabad. They urged the youth to strictly adhere to traffic rules as speed can devour a life, of one's own or someone else's.

The director said that youngsters should be swift, but when it comes to driving, they better be cautious.

Allu Arjun drove home the message that it's not only important to follow traffic rules, but also not mix driving with drinking at any cost. "Raising awareness about this issue is one of my pet causes. Although people are aware of rules, they don't respect them. We should change. I make it a point to practice traffic rules without fail. Drink, but don't mix it with driving," he said.

The Stylish Star further said that a small accident he caused when he was 19-years-old had hurt him a lot. "When I drive, the lives of others take precedence over my own life," he said.