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'Baahubali' marches to Magnificent 50 – An Analytical View

Friday, August 28, 2015 • Malayalam Comments
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There has not been any other film that has so much written and talked about in Indian cinema in recent times. Baahubali` is enjoying its 50th day, run all over today and what a win it is for Director S.S. Rajamouli, Prabhas, Shobu Yarlagada, Rana Dagubatti, Anushka, Tamanaah, Sathyaraj, Nasser Ramya Krishnan and all the other cast and technicians involved in the film.

When we take a look back it is more than one master stroke that Rajamouli delivered to ensure that the film found the maximum number of audiences and that is what has made this film a gargantuan phenomenon. Firstly, with the casting the director ensured a possibility of a bilingual by bringing on board Anuskha, Tamanaah, Sathyaraj, Ramya Krishnan and Nasser. The tie-ups were very crucial for the film`s business and the second master stroke was when Rajamouli joined hands with Karan Johar for Hindi and Studio Green (read Suriya) for Tamil and needless to say both these brands made the film bigger and thus created enough curiosity among the non-Telugu speaking moviegoers.

Of course, once the audience were inside the dark halls it is the three odd years of hard work put in by the director, actors and the other technicians that won them the 600 crore collection and the 50 day run and Baahubali` is still attracting audiences. Baahubali 2` is rumored to have been pre-sold for an astronomical price which will give the creative soul Rajamouli a lot more leverage to freely convert his dreams into moving images without any compromise, which is probably his most gratifying gift his talent has ever brought to him.

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