In a career of over seven years, Ram Charan has tried to entertain the masses in almost every film and he is enjoying a very good mass hero image at present.

He has not acted in a proper family entertainer till now.But this time, Ram Charan seems to have targeted to woo the family audiences. It is well-known that Krishna Vamsi is a director, who always love to make family oriented movies and majority of his films are loved by the family audiences.

The first look of 'Govindhudu Andhari Vadele' released on the occasion of Ram Charan's birthday seems to have been set in a typical village backdrop and the movie unit said that the movie honours our culture and family values.

So it is very obvious that Ram Charan is seeking the attention of family audiences this time.