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WHY Deepika Padukone is chosen for Smile Campaign

Tuesday, September 27, 2016 • Hindi Comments
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Recently Deepika Padukone featured in an ad of Britannia Good day biscuit pertaining to their new ad campaign, 'Smile More for a Good Day'. The team of Britannia always felt that Deepika was the perfect choice for the Smile Campaign.

Deepika, apart from being extremely humble and down to earth, has a million dollar smile which can make your day! The ad showcases the dimpled beauty, Deepika urging people to smile more and be happy; she believes that a smile can attain things which a thousand words can`t. It's indeed very true; a smile can do wonders which words can`t.

Even the brand philosophy of Britannia Good Day is "It's a smile that makes a Good day", the campaign captures the everyday smiles that helps cut across barriers, brings people closer and spreads happiness.

Mr Ali Harris Shere , Vice President , Marketing , Britannia Industries Ltd shares, "When it came to the choice of a celebrity who could best carry this message, the obvious choice was Deepika. Both Good Day and Deepika stand for similar values of simplicity, positivity, real warmth and cheer. Deepika is a perfect fit for the brand owing to her personality and the passion with which she takes up social causes that touch people's lives in a deeply impactful way."

So Deepika Padukone is indeed the perfect choice for the Britannia Good Day's new campaign - Smile More for a Good Day.

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