In yet another case of filmmakers choosing unique promotional tactics, the producers of 'Shuddh Desi Romance' (SDR) have chosen an iconic venue to launch its trailer.
Since the Yash Raj Films (YRF) movie is based in Jaipur, the makers have decided to host the event at one of the oldest theatres in the city - Raj Mandir.
A source close to the production house revealed, "The launch will be held on Thursday, July 11. Sushant and Parineeti, who've just returned from Macau, will be present at the event."
Directed by Maneesh Sharma, SDR stars Sushant Singh Rajput, Parineeti Chopra and Vaani Kapoor in lead. The film releases on 13th September.