Scriptwriter Kalavoor Ravikumar sites that what ‘Swa.Le’ told the public was an experience that he had when working for a small daily. ''The movie is all about the chaotic happening in the lives of pressman when they fight over to get the best exclusives and stories, risking their valuable personal life and time. I have added one incident that I really experienced, into this thread. Though I have given the movie an exaggerated satirical look, the first reports are that it is well received by Kerala audience, who always love good films made with a heart.'' says Kalavoor. The crew of the movie including the director P Sukumar were speaking to the press at Kochy associated with the promotion of the movie Swa.Le.

Kalavoor is presently engaged in scripting a movie titled ‘Sevens Football’ again with Dileep as the hero.