Indian audiences are in for a treat as this year's most awaited blockbuster The Amazing Spider-Man 2 is all set to release on Thursday, May 1st 2014 - a day earlier than scheduled.
It will release in English, Hindi, Tamil and Telugu and in 2D, 3D and IMAX 3D.
Kercy Daruwala, Managing Director - Sony Pictures India commented, "The release date will take advantage of the fact that most states have a public holiday on May 1st. As it is, The Amazing Spider-Man 2 releases during the opportune school and college vacation period which is ideal for our audience."
The Spider-Man franchise has garnered a larger box office than any other Hollywood franchise in India. Back in 2012, The Amazing Spider-Man had the widest release of any other Hollywood film in the country and still holds the record for the biggest opening weekend at Rs. 34 cr. The franchise has grown release-on-release with the lifetime box office of The Amazing Spider-Man, which was at Rs. 90.1 cr, being over three times of what it was for the first Spider-Man film back in 2002.
Mr. Daruwala added, "Exciting marketing promotions are being planned for The Amazing Spider-Man 2, including one which celebrates his status as official ambassador of WWF's Earth Hour on March 29th."
The most successful franchise in the history of Columbia Pictures, Spider-Man is embraced all over the world. The four Spider-Man films to date have taken in over $3.2 billion worldwide. Spider-Man is licensed to Sony by Marvel Entertainment.