Follow us on
 
 
  1. Hindi
  2. Tamil
  3. Telugu
  4. Malayalam
  5. Kannada

'The Lunchbox' does serious Business

IndiaGlitz [Wednesday, August 21, 2013]
Comments

It's all in the cine business, they say.. As a part of their promotional activities, DAR Motion pictures (DARMP) recently held a screening of 'The Lunchbox' especially for students of Business schools - that includes Harvard and London School Of Economics.

Said a sources, "There were two screenings held for the alumni associations of INSEAD, Wharton, Harvard and London Business School. About 150 alumni turned up for the screening and the get together afterwards. In fact we had to turn away a lot of them as there was no availability in the screenings. The reactions have been ecstatic and people have taken to the film very much."

It is said that there have been requests for similar screenings in Delhi and other places for the alumni located in these cities. The screening was held at a theatre in Worli.

For the records, this kind of promotional method is traditionally known as Focus Marketing. This kind of an exercise is largely practiced in the Hollywood industry. Starring Irrfan Khan and Nawazuddin Siddiqui in lead, this film has also generated immense traction amongst audience before it's release.

Besides, various other international business schools have approached DAR Motion Pictures (DARMP) for a screening of 'The Lunchbox'.




Farhan Akhtar assigns special team to write mails!



The Lunchbox Wallpapers:


800*600 | 1024*768

800*600 | 1024*768

Irfan Khan Wallpapers:


800*600 | 1024*768

800*600 | 1024*768

800*600 | 1024*768

Related News

 Deepika Padukone's love is Irrfan Khan!!
 Imran Khan drops in to meet his buddies at 'Pizza' music video shoot
 Sohum Shah & Irrfan Khan in Vishal Bharadwaj's thriller
 'The Lunchbox' becomes All-Time Favourite Movie of US
 Irrfan, Kangana starrer 'Divine Lovers' remake of a soft porn by same name
 Irrfan Khan & Kangana Ranaut are 'Divine Lovers'
 Irrfan Khan smitten by Raveena Tandon
 'Spiderman' Andrew Garfield: Irrfan Khan is a fantastic actor!
 'The Lunchbox' wins Asian Film Awards
 Irrfan Khan honoured at Oscars of the East

Other News

 Sajid Nadiadwala's 'Kick' kicks big time at box office collection
 Aamir Khan's 'P.K' faces Fire mishap
 'Kick' starts strong, Salman-Sajid look forward to Eid
 Amjad Khan Still Immortal As 'Gabbar Singh' - Part II
 Sharmila Tagore opens up on daughter Soha & Kunal's engagement
 WATCH OUT: Emraan Hashmi sells fake 'Kick' tickets
 OH NO! Salman Khan slaps bodyguard for sake of fan!!
 Shahid Kapoor's 'Haider' makes dad Pankaj Kapoor speechless
 Bollywood actors who went for Kajal effect
 Ranbir Kapoor follows SRK, to be Hockey star in his next



Copyright 2014 IndiaGlitz. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.





Hindi | Tamil | Telugu | Malayalam | Kannada
Home | Tell a friend | Contact Us | Advertise | Terms | Privacy Policy | RSS/Content Syndication | Submit Showtimes

Copyright 2014 IndiaGlitz.com. All rights reserved.