Even before the Salman Khan starrer, 'Tubelight', has hit theatres, the movie has been adding innovation after innovation to its bucket of milestones!

'Tubelight' has now become the first Bollywood film to launch an official channel on GIPHY, the world`s first and largest GIF search engine. GIPHY has previously worked with Hollywood Films like 'Moonlight', 'Finding Dory' and 'Beauty & the Beast'.

The website has created an entire channel dedicated solely to the film. GIFs from key moments in the trailer to GIFS from the movie's music videos, GIPHY has set up an official 'Tubelight' page where users can consume, find and share content. The GIFS will also be available through GIPHY's integrations on messaging and social media platforms like Facebook, Twitter, Whats App Messenger and more https://giphy.com/tubelightkieid.

"We're so happy to be bringing the world of Bollywood into the world of GIFs with the launch of the official Tubelight page! Now the whole world will have access to Salman Khan and the cast`s magical movie moments wherever GIPHY is integrated." - Jason Stein (Director of Business Development)

"It has been an absolute pleasure to join hands with Giphy. We wanted to promote Tubelight differently and considering GIFS and their popularity amongst the youth, GIPHY served as the perfect platform.", says Mr. Amar Butala, COO, Salman Khan Films.

Directed by Kabir Khan, 'Tubelight' hits theatres on Eid.